tag:blogger.com,1999:blog-6931942690068259127.post9071283006830932173..comments2024-01-12T07:25:33.861-08:00Comments on Bakersfield Observed: The journalism bubble: why the newsroom and reporting will never be the sameRichardBeenehttp://www.blogger.com/profile/12542559942096218256noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-6931942690068259127.post-16539311273563836762009-05-29T12:13:34.668-07:002009-05-29T12:13:34.668-07:00In my six years at The Californian, we went throug...In my six years at The Californian, we went through several "housecleanings" in the form of newsroom reorganizations, creating beats such as neighborhood reporters to address specific audiences, creating a Web team to take the newsroom to a Web-first operation, teaching all the reporters to do multimedia, trying niche products such as an afternoon PDF, and using data from the company's market analysis team to target content toward audiences such as "newcomers" and "assimilated hispanics." The problem is that newspapers lump its readership into one category, "READERS." What to "READERS" want? Well that question has a different answer for each of your thousands of readers. You just aren't going to be able to serve them all. Unless newspapers disband completely and turn into several niche products, they will continue to fail at trying to be all things to all people. The other conundrum is that more products mean the need for more staff, not less. And that's very difficult in this economic climate.Jennifer Baldwinhttps://www.blogger.com/profile/06509834585427228691noreply@blogger.comtag:blogger.com,1999:blog-6931942690068259127.post-76531210261836195292009-05-22T18:46:54.226-07:002009-05-22T18:46:54.226-07:00Probably a huge housecleaning is necessary at most...Probably a huge housecleaning is necessary at most newspapers, from the top down, to try to re-energize and reform the product. How can someone who has been running a newspaper in the same way for a decade or more make this kind of paradigm shift? Impossible. If they could have done it, those editors would have done it. Get the young people, the ones who have been running the on-line sites to take over. It's time for the old folks to move aside.A new generation has to do it, the kids who are 35 and younger.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6931942690068259127.post-67739903955440510082009-05-22T12:13:51.726-07:002009-05-22T12:13:51.726-07:00Bravo!!Bravo!!Rachel Leganhttps://www.blogger.com/profile/11870155982658557878noreply@blogger.comtag:blogger.com,1999:blog-6931942690068259127.post-21758504625977582662009-05-22T10:48:39.674-07:002009-05-22T10:48:39.674-07:00Thanks, Richard. Insightful. All about the affect...Thanks, Richard. Insightful. All about the affect on one's customers' perception of value...uniqueness v. commoditization. Applicable beyond the journalism industry. Applicable everywhere...but the entitlement business.Wayne Kresshttp://www.linkedin.com/in/waynekressnoreply@blogger.com