Who remembers Migs Apsit? And a newcomer gives his approval of Bakersfield

 * ... GOOD IMPRESSION: Always encouraging to hear how much newcomers enjoy our community, which is why I enjoyed the email from Jeff Pickering, the new head of the Kern Community Foundation. Jeff, his wife Stephanie and their two children moved to Haggin Oaks from Florida earlier this year.  This was their first year stopping by Dustin's  Diner, the Haggin Oaks hot cocoa stand that yearly raises more than $10,000 for the Bakersfield Homeless Shelter. "As newcomers, this tradition is one of the many reasons we have come to love our new hometown of Bakersfield," he said. "Thanks to your efforts to shine a light on some of the 'bright spots' in our community." Their children are Colin, 6, and  Olivia, 5.

 * ... NEW GIG: For you fans of Rachel Legan and her brother Dustin, longtime morning anchors on 101.5 KGFM, they have now moved over to Hot Hits 93.1, a sister station of American General Media. The "Rachel and Dustin in the Morning" show has become a community staple, featuring such hilarious takes as "Missed Connections," a laugh-out-loud gig where the hosts pull the most outlandish romantic missed connections off Craigslist and read them on the air. AGM says Tony Manes will take over mornings on KGFM.

 * ... WHERE'S MIGS? Reader Joe Boone dropped me a note wondering if anyone remembered a former East High teacher named Migs Apsit. "He would take a bus load of students, on summer vacation, around the U.S. The Californian would print photos of the group at well know sites, such as on the Capitol steps, Yellowstone etc. Perhaps there might be a reader who was lucky enough to participate? I almost made the trip in 1959 but at the last minute a family health issue made me and a buddy back out."

 * ... MERCY GRANTS: The Friends of Mercy Foundation has given out $20,000 to local charities, another boost in the arm to so many deserving non-profits during this economic downturn. The grants came from the endowment in honor of Sister Phyllis Hughes, who was hospital president from 1982 to 1987. Among those receiving grants were BARC, Community Action Partnership of Kern, food bank; Kern Comprehensive Cancer Awareness Partnership, the Special Olympics and St. John's Missionary Baptist Church.

 * ... MORE GRANTS: Speaking of grants, the Catholic Healthcare West Community Grants Program also announced a total of $217,767 in awards. This money comes from both Memorial and Mercy hospitals. Among those non profits who were awarded grants were Alliance Against Family Violence, Alzheimer's Disease Association of Kern County, Bakersfield Police Activities League, California Veterans Assistance Foundation, CASA of Kern County, Golden Empire Gleaners, Henrietta Weill Child Guidance Clinic, MARE, the MS Society and the West Side Community Resource Center.

 * ... BAKERSFIELDISM: Reader Dennis Horack says you know you're a Bakersfield old-timer if "you remember the big slide at Valley Plaza, owned by my good friend Don Carter, a former Bakersfield Californian newspaper distributor. Also, if you remember the Dove Restaurant in east Bakersfield and the House of Don restaurant on Union Avenue. Thanks for the good old days."

The coming real estate train wreck, David Gordon hits the radio and more on Bakersfield nicknames....

* ... COMMERCIAL REAL ESTATE: I read a disturbing piece the other day about just how much worse things can get not only with residential sales but also with commercial real estate. One expert, Andy Miller, argues the worst is yet to come, particularly in the commercial sector. (read the entire post here). On the residential side, the number of foreclosures remains staggering particularly in an area like the Central Valley that has been so hard hit. No one predicted we would be out of the woods this year, but Miller paints a frightening picture. An excerpt:

 "The public doesn't have any idea of the scale of the guarantees the government is taking on through Fannie, Freddie, and FHA. It's huge. If people understood what the federal government has done and subjected the taxpayers to, there would be a public outrage. But you can't get people to focus on it, and it's very esoteric, it's very hard to understand. But it's not something the bond market won't notice. The government can't keep doing what it has been doing to support mortgage lending without pushing interest rates way up.
 "Refinancings of single-family homes are very interest-rate sensitive. Consumers have their backs against the wall. They have too much debt. Refinancing their maturing mortgages or their adjustable-rate mortgages is very problematic if rates go up, but that's exactly where they're headed. So anyone who's comforted by current statistics on single-family homes should look beyond the data and into the dynamics of the market. What they'll find is very alarming." 

 So hang on, we've got more rough road ahead.

* ... ST. FRANCIS SCHOOL: Cynthia Meek, principal at St. Francis Parish elementary school, emailed to remind me that the school's annual Crabfest fund raiser this past weekend was organized by the Parent Teacher Organization and not the Junior League. I had mentioned the Junior League in an earlier posting on the event, noting that many of those working Crabfest were Junior Leaguers, but didn't mean to imply the League was a sponsor.  "I only mention this because I do not want to confuse our parishioners who support our school and the community businesses that support our school.... The Crabfest is the main fund raiser of the PTO and all profits go directly to the school to help underwrite the cost of education,"she said.

 * ... BAKO OR BUCKERSFIELD? Reader Don Palla weighed in on Bakersfield nicknames, asking if I had "totally forgotten about Buckersfield after Bako legend Buck Owens? That gets my vote!" And another reader, Molly Sabat,  noted that when "my husband and I were preparing to move here from Ventura in 1996, my little brother Kevin McKean started throwing out Baker-tucky. I think I like it." Thanks for the feedback.

 * ... MORE BAKO TALK: Lee Webb, professor emeritus of math at Cal State Bakersfield, sent me a thoughtful note on the debate over nicknames. In his words: "I'm enjoying the discussion about Bakersfield's name and the possible variations used.  I believe that you have mentioned the use of Stockdale, CA., but if not, I remember when I arrived in town in 1971 to start my teaching career at CSUB, I wondered what would happen if I put Stockdale, CA. 93309 instead of Bakersfield, CA. 93309 on a letter?  Stockdale sounded so much better.  After all, I believe if you addressed a letter to Oildale, CA. 93308 that is would arrive in a timely manner.

 "Also, when my son and I were in Mammoth skiing in December, I noticed one of the lift operators had a name tag with her name and 'Rosedale, CA.' under it.  I did not remember any Rosedale, CA, so I asked her if she lived in Bakersfield.  She said yes, but she didn't like to advertise that she lived in there, so she had them put Rosedale, CA on her name tag.  She thought that was better as she had recently graduated from Liberty High School and lived in the 93312 area code.  Would a letter addressed Rosedale, CA 93312 get to her?  Having been raised in Santa Barbara, which is considered a garden spot of CA, I even tried to disassociate myself with Bakersfield by thinking about Stockdale, CA when I first arrived.  It seems as though some young people are still trying to do so.  Now I appreciate Bakersfield more, particularly the very nice, friendly people.  I would prefer more Santa Barbara type weather, but I tolerate the heat and fog." 

 * ... MUSEUM ON THE RADIO:  David Gordon is the assistant director of The Bakersfield Museum of Art, a local artist himself and one of the wittiest people I know. So it was nothing short of a stroke of genius that the Museum decided to partner with 101.5 KGFM radio to put Gordon on the radio every Wednesday, teamed with the sibling morning hosts Rachel and Dustin Legan (photo below) to talk about gossip, local entertainment and local happenings. It's called "The Scene" and it will debut today (Wednesday) at 7:40 a.m. and will air every Wednesday at the same time. I'm tuning in, and suggest you do the same.

Celebrating a saucy new downtown and targeting the tattoo crowd: why niche publications work

I've written extensively about the very serious challenges facing the mass media, and by that I mean newspapers, local and network TV, radio and magazines. All face the same demons: a fragmenting media market that shrinks market share and this absolutely dismal economy and advertising slump. But one area of real hope and growth is in the niche publications that target highly focused groups with well defined interests. Find 1,000 people with a common love of Portuguese water dogs and you have the makings of a business model. Interests and behavior bind folks together, whereas the mass media tries to have something for everyone, and often ends up doing none of it very well. Readers like it because the content speaks directly to them, to their lifestyle, to their interests. Advertisers like it because it allows them to speak directly to a specific audience that lines up nicely with their products.



One of the more successful niche publications is BakersfieldLife, a glossy city magazine owned by The Californian. It's focused on a more upscale Bakersfield and on people who are involved and are active and care about the community. The typical reader is a college graduate, earns $75,000 a year or more and is involved in the community. It is upbeat, affirmational and - without apology - focuses on what is good about our community. This is a monthly publication that is only available with a home subscription of the newspaper and arrives on your driveway the last Saturday of the month, which means this weekend. I was thrilled to see the July cover story is on Don Martin, the owner of the popular Metro Galleries downtown (see previous post here) and one of the key figures in the revival of the arts downtown. Local freelance writer Lisa Kimble wrote the piece and did a splendid job telling Don's story, which has him job hopping until he found his passion in opening an art gallery. By the way, Don and Olivia Garcia, the mag's publisher, will be on KGFM 101.5 chatting with radio personality Rachel Legan this Friday around 7:45 a.m. or so. If you haven't been by Metro Galleries on 19th Street, stop by for a special treat.





Another successful niche publication is Bakotopia magazine, another Californian product that targets a younger, more hipper crowd. These are the downtown bar denizens who might sport multiple piercings, a tattoo or three and share a common love of music. All music, all the time. Matt Munoz, a member of the popular band Mento Buru, is the energetic editor of this bimonthly mag and he instills it with wit, style and substance. It can be a tad racy and over the top at times, but that's the audience. This is not your father's Oldsmobile. Oh, and did I mention good art? Feast your eyes on the Bakotopia cover story and inside shot above, the work of Holly Carlyle. Great stuff. Bakotopia is free and can be found at multiple coffee shops, bars and restaurants in the downtown area.

Lookin' for love on Craigslist, and a good laugh in the morning with Rachel Legan on KGFM

I'm not much one for local radio (love local talk but I opt for satellite radio for music) and sometimes the local "jocks" can drive you insane with their occasional profane drivel. But the other day I came across a bit on the "Rachel and Dustin" morning show over at KGFM 101.5 that was simply - in a word - hilarious. Rachel is all around good egg Rachel Legan and Dustin is her brother, both local Bakersfield products who know our community intimately. What they do at 7:50 every Thursday morning is peruse Craigslist and find local people looking for love, desperate folks who are just certain they made a "connection" with that special someone in the tight T-shirt but failed to get her name. You can't make some of this stuff up, and while there is a certain sadness to some of these postings, Rachel and her brother manage to bring them alive. In Rachel's words:

"Every now and then over the past several years I would read one of the Bakersfield Craigslist Missed Connection posts on air... The second week we were on together I printed out several posts I thought were interesting and we just went with it. The phones went CRAZY.

"I'm not sure we could live with ourselves if the "hot piece of tail who was strollerin' around with the baby in the 'MY MOMS KNOCKERS ROCK' t-shirt at the mall yesterday" missed her connection with "the hawt (sic) guy who was driving past (sic) in a lifted Chevy S10 w/primer on the left side wearing a Daniel Boone hat and a bandage to cover up his new tat".
"Obviously these two need to be united at once! Who are we to stand in the way of two minute love? LOL."

Tune in for a good laugh. We all need a laugh these days.