Wednesday, June 10, 2009
When the tribe holds onto the past, often it just takes one uninhibited dancer to trigger change
Came across this video from the Sasquatch music festival on Seth Godin's blog (see his blog here). It struck me that in times of stress and traumatic change, organizations often become paralyzed by fear of the unknown even when they know they simply must change to survive. This is particularly true in the mass media business (newspapers, radio, TV, magazines) which are undergoing a seismic upheaval that calls for a total rethinking of our roles. And yet, even when presented with overwhelming evidence, we tend to hold onto the past because it it familiar, and comfortable. The tribal instincts of organizations are strong, and few want go to against the "us not change" mentality of the herd. And yet, as in this video, often is only takes one or two people to initiate and embrace change. From Seth's blog:
"My favorite part happens just before the first minute mark. That's when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it's guy #3 who made it a movement.
Initiators are rare indeed, but it's scary to be the leader. Guy #3 is rare too, but it's a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.
"We need more guy #3s.