How small towns mimic social networks

A healthy discussion is being held on how small towns actually mimic social networking, and for me the larger question is how we can encourage more civic engagement by promoting by making social networking a core part of our media business. An interesting post from the thread:

The key to effective social networks is maintaining a common sense of purpose and a feeling that change and progress is still achievable.

Small towns benefit greatly from the goodwill and influence of individuals. So do neighbourhoods, alumni classes, your work unit and other small groups.

The challenge for social media advocates will be to mute all the talk of larger networks influencing the individual, and learn to emphasize collective benefits (that might not necessarily be to the advantage of corporate or organizational sponsors)