Daniel Rodriguez spots his son on a billboard in New York's Time Square, Magic Johnson brings a message of hope to the Bakersfield Business Conference and will Terry Maxwell's obsession with the 24th Street widening derail his campaign?

* ... SMALL WORLD: So how would you react if you were in New York City and you spotted your own son on a billboard in Times Square? It happened to local plaintiffs lawyer Daniel Rodriguez recently when his son Tomas (2006 Garces Memorial High graduate) was featured in a billboard ad for The Trade Desk Company, a digital marketing firm. The story: the company went

public three weeks ago and bought ad space on the giant electronic billboards in Time Square to celebrate the event, and Tomas was among several company employees who were featured. Tomas moved to New York about a year ago (he lives in the Williamsburg area of Brooklyn near another Garces graduate, my daughter) and serves as product marketing manager for the company. "It was surreal to see my son's face on these giant billboards," Rodriguez said. "How many people from Bakersfield have had their images grace Times Square? I could not be prouder."

* ... MAGIC: Thoughts on this weekend's Bakersfield Business Conference: the scaled down version of this iconic Bakersfield event was a hit, but it did have its challenges. The lines for beer and wine were so long it took a full 30 minutes standing in the sun to get served, and promoter George Martin would have done better with a bit more levity (remember when Rich Little, Jay Leno and other comedians were regulars?) to counterbalance the vitriol of the political season. The hit of the day? Clearly it was former LA Lakers great Magic Johnson, who wooed the audience and worked the room like an old time preacher, offering up a message of hope, loyalty, focus and trust. It just goes to show you how powerful a positive message can resonate in a world that seems to have lost all sense of sanity and decorum.

* ... WARD 2: If Terry Maxwell beats Andrae Gonzales and wins re-election to the Ward 2 seat on the City Council, the experts will no doubt credit the power of the incumbency and the fact he is so well known about town. But if he loses, they will blame his own obsession with the 24th Street widening which has alienated more than enough people to turn the election.

* ... GERT: Congratulations to Gert Prejean, who turned 100 years old on Saturday. Prejean was feted by the Bakersfield Duplicate Bridge Club, where she holds forth regularly. Said her friend Patricia Basset: "She has lived in Bakersfield for nearly 50 years, and still plays a darn good game of bridge three to four times a week. Gert is independent, spunky and continues to drive herself to the club daily. You can't help be in awe of her energy and enthusiasm. We should all be so lucky to have such a long, productive life.  "

 * ... GOOD FORM: Congratulations to the Bakersfield High class of 1956 that recently held their 60th reunion and donated $2,000 back to the school.

 * ... SCHOLARSHIP: One of the more successful foundations in town - the Joe Alexander Scholarship Foundation - is affiliated with the Bakersfield East Rotary Club and this year the big fund raising dinner is set for this Saturday at the home of Dr. William and Evid Nyitray. The foundation provides scholarships to needy students and this year they hope to award some 35 scholarships. If you are interested in tickets or sponsorships contact Jackie Blevins at (661) 410-0326.

More layoffs hit the oil patch as the energy market struggles, remembering Steve Ruggenberg and George Martin brings the Bakersfield Business Conference back

 * ... LAYOFFS: There was yet another round of layoffs this week at California Resources Corp. (CRC), the

spin-off company from Occidental Petroleum that holds huge reserves here. One manager called this the deepest round of layoffs yet at CRC during the downtown in the energy market. Chevron has been undergoing similar cutbacks as have almost all of the local suppliers. And, for the first time, local Realtors tell me the bad times in the oil patch are now starting to impact sales in the local real estate market.

 * ... RUGGENBERG: The phrase 'life is short' may be a cliche, but it's one that Steve Ruggenberg took seriously when he walked away from his six-figure salary at Golden Empire Transit and moved to Napa Valley to pursue his love of baking. Ruggenberg died this week after battling leukemia, and I was among those lucky enough to call him a friend. A Vietnam War veteran and CSUB graduate, Ruggenberg had spirit, wit, drive and charm, as well as the courage to pursue his dreams. Ruggs, as he was known to friends, never seemed to waste a second on the trivial or the small, and instead chose to look on life as a grand adventure to be cherished and nourished. How many of us can say that? Keep his widow, Shana, and their family in your thoughts. I miss him already.

* ... SPOTTED ON TWITTER: "The evening news is where they begin with 'Good evening’ and then proceed to tell you why it isn’t."

 * ... BUSINESS CONFERENCE: It looks like George Martin is at it again, following through on his promise to bring back the hugely successful Bakersfield Business Conference. If you are new to town and never attended one of Martin's events, put the next one on your calendar because they are spectacular. For years the local attorney with Borton Petrini put on one of the best shows in the West, drawing speakers as diverse as Margaret Thatcher to Rich Little, George Bush and Jimmy Carter to a huge tent at CSUB. The conference eventually ran out of gas, and when it ended in 2010 Martin promised to bring it back every five years or so. It is now planned for Saturday, Oct. 8, 2016, perfect for an election and Olympic year. (No word on where it will be held) His hints about speakers: a legendary NBA great, a former head of state, an Academy Award winning actress, a former governor and a business icon. Tickets for this event are never cheap, but they are worth it.

 * ... MUSIC FESTIVAL: And speaking of entertainment, the food vendor lineup for the 99 Music Festival has been released and it represents some of the best of Bakersfield. The '99Fest' is planned for Saturday, Oct. 10, at the CSUB amphi-theater. There will be two stages and some incredible talent featuring Americana music, all backed up by these food vendors: Pyrenee's Cafe, Cafe Med, Iron Horse Saloon, Champs BBQ, Michelangelo Pizza, Johnny Rockets, The Curbside Kitchen and Brookside Market and Food. For tickets go to 99musicfest.com.

 * ... MEMORIES: Navy and submarine veteran Gene M. Bonas reminded me that it was 70 years ago this month when Japan officially surrendered to the United States to end World War II. Said Bonas: "You know you're an old timer if you can remember exactly where you were and what you were doing when you first heard the words: 'The war is over!' I was six years of age playing in the back yard by an old cottonwood tree when I heard my mom screaming 'The war is over, the war is over!' I remember mom flew out of the house, ran to where I was playing and lavished me with hugs and kisses. What a marvelous memory that is."

San Joaquin Bank nears an ominous anniversary and a Rudy Giuliani sighting at Seven Oaks Country Club

 * ... SAN JOAQUIN: Hard to believe it's been almost a full year since San Joaquin Bank was shut down by federal and state regulators. It was October 16, 2010, when a dozen or so regulators in dark suits swept into the bank at the end of the day and closed it forever. So far this year, the FDIC has shuttered 129 banks, well on track to eclipse the 140 closed last year. Since the financial crisis started in 2007, 297 banks have been closed, bringing the loss to the FDIC Deposit Insurance Fund to $72.6 billion. Most of the employees and executives at San Joaquin have landed jobs elsewhere and as time marches on, the bank and its considerable imprint it left on this community become little more than a curious and sad historical footnote.

 * ... SPOTTED: Former New York Mayor Rudy Giuliani, one of the speakers at the Bakersfield Business Conference, was seen playing golf at Seven Oaks Country Club on Sunday. Sheri Horn Bunk, head of the Taft College Foundation, and friend Mary King spotted Giuliani playing behind them and stopped to pose for a few pictures. Said Sheri: "We drove back to the hole where he was finishing up his putt and acted like we had lost a club. And I said to the body guard who was a bit like a Sopranos character, 'that man looks like Rudy Giuliani' and he said it is. Rudy walks over with cigar in tow and says 'hello ladies!' We took the picture and both Mary and I said 'can we post it to Facebook?' And he said 'yes please do!' We all cracked up and he continued to play behind us. He also signed two scorecards for us and personalized them too."

  

* ... VALLEY FEVER: Local civic leader Sheryl Barbich wrote in with a warning to folks who are new to our community and are not familiar with Valley Fever. Said Sheryl: "Your comment about (Ralph) Bailey reminded me that Soraya Coley, Provost at CSUB, has one of the stories that people traveling through here need to know. She and her husband were recently vacationing in Hawaii when he suddenly got sick. Of course, no one there knew anything about Valley Fever, so they tried all kinds of TB tests, etc.  Fortunately, Soraya phoned Dr. (Horace) Mitchell who suggested that it might be Valley Fever. Sure enough! With input from Dr. Royce Johnson, her husband wound up in the hospital at UC San Francisco.  He only recently went back to work part time.  I’ve heard stories (Pauline Larwood and Sandy Larson) about people visiting from other countries/states, who got sick when they went home, were not diagnosed properly, and ultimately died." That's sound advice.


* ... NIGHT WALK: Reader Lynn Finch reminded me of the Light the Night Walk this Saturday, a fund raiser for the Leukemia and Lymphoma Society, whose mission is to find a cure for the blood cancers. This is a worthy effort and the event will be held at the Marketplace on Saturday starting at 5 p.m. with the walk following at 7 p.m. Lynn's own son, Chad Hathaway, is an 11-year survivor. He had leukemia and underwent a bone marrow transplant from an unrelated donor. My own mother, Julia Squier of Scottsdale, Arizona, died of lymphoma two years ago.

 * ... YMCA: From Dave Wilkerson of the YMCA: "Just wanted to let you know that thanks to Kari Grimm-Anderson and Grimmway Farms the YMCA for the first time ever has programs for the kids in the Arvin-Lamont area. Grimmway is paying half the cost per child, paying for uniforms, soccer field etc. What a blessing this is for the kids in this area of Kern County."

 * ... OPEN HOUSE: Remember the open house for prospective students at Garces Memorial High School is this Sunday from 11 a.m. to 2 p.m.

 * ... BAKERSFIELDISM: From reader and All-America skeet shooter Ken Barnes: You know you're a Bakersfield old-timer if you "remember buying two hamburgers, fries and a small drink for 60 cents at the Jumbo drive-in on Golden State Avenue. Or, if you were one of the kids who shot arrows into the Big Indian I put up at my tire store on the Garces Circle."

Busy weekend in old B-town with the Business Conference and other activities

* ... WEEKEND: Could not have asked for better weather for the return of the Bakersfield Business Conference, held under the big white tent out at Cal State Bakersfield. By all measures it was a huge success and no matter your politics, you have to tip your hat to local attorney George Martin, his son Brandon and all the others who worked hard to bring such big name news makers to town. Thanks to the Business Conference, the downtown Padre Hotel enjoyed its first fully booked weekend since its reopening, and restaurants across town were all doing a brisk business. The Padre also benefited from hosting the 20th reunion of the class of 1990 of Garces Memorial High School. At Uricchio's Trattoria downtown, the wait was a full hour and a half on Saturday night.

 * ... FORECLOSURES: The housing market, still sputtering as it works through a virtual tsunami of foreclosures, may be in for yet more trouble with Bank of America's decision to freeze evictions and some foreclosures because of questions over mistakes in handling the paperwork. As one local Realtor told me: "Foreclosed homes make up almost half my sales, and if you take that away, what will be left?" The hard truth is the market will never fully recover until we work through the thousands of foreclosures working their way through the system. Stay tuned for more developments on this story as the politicians weigh in to micro manage the process.

 * ... SPOTTED: This from a friend who was driving down Highway 178 last week: "I was in the left lane and I saw what appeared to be a woman on her knees in the back of a rather large SUV in the center lane just ahead of me. All of a sudden the back window rolls down and out the window at a pretty incredible speed a dirty diaper flung out... catching and sticking to the windshield of another SUV that was following the culprit, obviously following a little too closely. Ewww. Gag. This is an anonymous report. Could be my windshield next time!"

 * ... BIRTHDAY RIDE: Hank Pfister, the long-time tennis pro at Stockdale Country Club, celebrated his 57th birthday with a hundred-mile bike ride to Panorama Heights. Pfister and 19 other locals climbed more than 10,000 feet in the ride that took six and a half hours. During a long pro tennis career, Pfister was once ranked as high as 19th in the world on the ATP Tour.

 * ... OPEN HOUSE: Gordon Westhoff, a fellow gym rat who also happens to be director of admissions at Garces Memorial High School, reminded me that the annual Garces Open House for prospective students will be held Saturday, October 17 from 11 a.m. until 2 p.m.Garces has a long tradition of serving our community and has always provided a quality education.

* ... CSUB: The CSUB Alumni Association will hold its fall mixer at The Padre Hotel on October 21 from 6 p.m. to 8 p.m. in the Prospect Lounge. The new "Runnertini" martini - it is made with blueberry and lemondrop to signify school colors - will be unveiled. Tickets are $10 and can be purchased at csub.edu/alumni.

 * ... PROUD DAD: This from reader Gregg Hazle on his daughter, West High graduate Stacy Jo Craig. "She has been in the Air Force for 23 years and received her promotion to Lieutenant Colonel on Oct. 4 in Huntsville, Alabama. She has served in Desert Storm and in England, Turkey, Spain, Baghdad and many other postings. We are proud of our gal."

 * ... HAPPY JACKS: Reader Betty Hylton wrote in response to my earlier post on Happy Jack's Pie 'n Burger restaurant. "The original owner who founded Happy Jack's was Jack Boltz and it opened in the early 1960s. I don't remember the exact year. He was the purchasing agent at Union Oil Co. on F Street and left to start his own business. He must have sold the business to the Rosales family. So Happy Jack's has been at the location at least 45 years or more. I enjoy your Bakersfield Observed column." Thanks for the kind words, and the correction, Betty.

 * ... BAKERSFIELDISM:  You know you're a Bakersfield old-timer if you remember what KERO-TV was before it was channel 23. (Channel 10)

Central Valley, Noriega Hotel get some positive ink and more kids come home to roost

* ... A TOAST TO THE CENTRAL VALLEY: It's always nice to see the Central Valley get some positive reviews from time to time, particularly given the bad rap we have with our neighbors to the north and south of us. The Valley has often been called the "other California" because we always take a back seat to our sexier neighbors in SoCal (LA, San Diego) and NorCal (San Francisco), even if those of us who live here recognize what wonderful communities we have. So it was nice to get some recognition from "Californiality," one of my favorite blogs written by Mark Lorier.  (read the entire thing here). A couple excerpts:


"While agriculture is king, this Valley has great cities like Sacramento, Fresno, Bakersfield, Modesto, Stockton, Redding, Visalia and a hundred great towns. High rise buildings, wealth, luxurious shopping, museums, art galleries, wineries, live theaters, concerts, professional sports, world-class dining and refined culture are all here.  It's a gigantic society with all of the amenities.

  "I hear older residents lamenting about how young people leave the Central Valley after receiving degrees from local universities.  Many of these young folks are lured away by great offers elsewhere, and why not?  They're smart, ambitious, talented young Californians with a high-quality California college education.  Anyone would want them! 
 "What these young folks may not know is that, with the way things are headed in this era, California's Central Valley will grow in importance and stature as humanity moves into a tumultuous future."

* ... NORIEGA HOTEL GETS SOME INK:  It was also nice to see the Noriega Hotel and the Central Valley get some ink in The New York Times recently. The Times did a roundup of Central Valley eateries and chose Noriega's for its Basque cuisine. (read the entire post here) Said the Times:


  "The history of the southern San Joaquin Valley can be read in its food. Old Town Bakersfield is home to a handful of Basque restaurants, a legacy of sheepherders who moved to the valley in the late 1890s, after years of working for others. According to Nancy Zubiri, author of “A Travel Guide to Basque America,” 95 percent of the sheep in Kern County are now owned by people of Basque descent. Farther north, in Hanford, Portuguese dairy farmers still make Old World-style cheese. Recent Laotian immigrants operate Thai and Vietnamese restaurants in Visalia."

 * ... A COUPLE MAKES BAKO HOME: Wayne Kress, a principal over at the commercial real estate firm CB Richard Ellis, added his newlywed neighbors to the list of kids who have come home, Chris Travis and Christina Beechinor Travis. He said Chris graduated from the University of Arizona and now works in sales for Lightspeed Systems and Christina earned her degree from Santa Clara University and now works for Aera Energy.

 * ...BULLDOG COMES HOME: Proud mom Mary Santomen, who works at Golden Valley High School, emailed me about her son Samuel Blue. He studied engineering at Bakersfield College for two years, went on to graduate from Fresno State and is now back home working for Meyer Civil Engineering Company, which had a role in the Mill Creek project development.

* ... HEAVY DOSE OF CONSERVATISM: Local attorney George Martin isn't breaking any new ground with his lineup for the next Bakersfield Business Conference, now set for next October 9. Former Bush administration White House player Karl Rove has joined the lineup, along with Dick and Lynne Cheney, Barbara Bush, Mitt Romney and event keynoter Sarah Palin. Martin is following a predictable path here, assembling a lineup that looks a lot like Fox News but one that is guaranteed to be a hit with Bako's rock hard conservative audience. The real key will be the venue, and that hasn't been determined. Martin has always provided an incredible outdoor setting for the business conference, in the past turning the Cal State campus into a lush green setting looking like the infield grounds at the Churchill Downs. He wants to land the Park at Riverwalk, but it's not yet a done deal.

Sarah Palin and Bakersfield a dream team and a business born in the recession booms

 * .. LIKE THROWING RAW MEAT TO WOLVES: You have to hand it to George Martin, the local attorney who is bringing back the once wildly popular Bakersfield Business Conference. Martin scored it big by landing former GOP vice presidential candidate Sarah Palin to be a headliner at the event, which is now scheduled for next October 9. Say what you will about Palin, but she is a red hot commodity right now and bringing her to Bakersfield's conservative audience is like throwing raw meat to a pack of hungry wolves. Meanwhile, no word yet on where the one-day conference will be held, but I hear Martin's first choice is the amphitheater at the Park at River Walk over off Stockdale Highway. The old venue over at Cal State Bakersfield appears to be out, partly because of the construction of the new student recreation center and the new bike path that winds around it.

 * ... A BUSINESS BORN IN THE RECESSION: If you're looking for some good news in the depth of this recession, consider Imbibe Wine and Spirits Merchants over off Truxtun Extension and Empire Drive. The business, owned and run by David and Tami Dobbs, is beautifully done and features a full wine store as well as a tasting area where you can sample wines by the ounce. The couple bought the building in July 2008, gutted and renovated it and opened Imbibe in March in the absolute depths of the recession. How are they doing? Tami tells me they are well ahead of their revenue goals and could not be happier with their growing clientele. The couple (she graduated from Bakersfield High and David from North High) spent 20 years in the wine business in Glendale before moving back in 2006 to be closer to family. This is a true entrepreneurial couple who built a business through sheer sweat equity against all odds in a recession. More power and all success to them.

* ... OFF TO HAITI: I saw Evan Evans, a local Allstate insurance manager, at Starbucks on 24th Street Monday morning where he regularly meets for coffee with his old high school pal Harry Starkey, head of the Berrenda Mesa Water District. Evans told me he was off to Haiti with 20 other members of the Olive Knolls Church of the Nazarene to build and work in a clinic. Apparently this is a 10-day trip and another example how many folks in this community give back in untold number of ways.

 * ... BOBBY'S BRIGADE FUND RAISER: If you're  looking for a good cause to support, drop over to B Ryder's sports grill this Thursday for an event supporting Relay For Life. The event is named for the son of CeCe Cross who lost his battle with leukemia. Tickets are $20 in advance or $25 at the door and includes trip-tip dinner, salad, beans, bread and a drink. B Ryder's is located at 7401 White Lane. Call CeCe Cross for details at 661-703-2050, or Vanessa Cierley at 661-246-8886. The event starts at 6 p.m.

 * ... RIP KURT YAEGER: I heard the other day that Kurt Yaeger, a local attorney who left town in the year 2000, had passed away in Riverside. Kurt and his wife Andrea Yaeger lived in Haggin Oaks and were avid golfers at Seven Oaks Country Club, where they were charter members and Kurt was the first head of the Board of Governors. Kurt was diagnosed with cancer three years ago and died at Loma Linda University Medical Center on November 10. He was 53. Keep Kurt, Andrea and their daughters Jacqueline and Elizabeth in your thoughts.

Some perspective on college tuition, the man who fathered 1,000 kids and bringing back the Bakersfield Business Conference

 * ... BUSINESS CONFERENCE REDUX? Interesting to read in The Californian that local attorney George Martin is resurrecting the Bakersfield Business Conference, once the premier "must see" signature event in town. The business conference had a great run but when ended in 2005, truth was it was well past its prime. In fact, it had been almost comatose the last few years. Like a lot of things, folks simply grew weary of the same speakers and the same theme year after year. (It also lost its sense of humor, opting for too many F.W. De Klerks and too few Jay Lenos or Rich Littles) The business conference was not the only event that has run  its course (the Beautiful Bakersfield awards and the Garces Gala are two others that need serious makeovers, in my opinion) so let's hope George has the vision to make it something more than  listening to retired prime ministers followed by fireworks and a do-wop  '50s band in the evening.

 * ... SOME PERSPECTIVE ON TUITION HIKES: Students at CSUB and across the state are understandably upset  at the seemingly endless tuition hikes they've faced as the state and the Regents deal with this economic mess. But some perspective is in order. Even with the latest increase, the average in-state student in the Cal State system will be paying $4,827 a year (check out a more complete report here). Now I recognize that's not peanuts, but despite all their issues California's public colleges and universities remain some of the best in the world, and at $5,000 a year, that's a bargain. Even the more expensive and selective UC system is looking at tuition and fees of around $8,900 (full report here) but when you consider schools like UCLA, Cal Berkeley and UC Santa Barbara, it's still a bargain. As a comparison, check out this chart here that shows comparable tuition and fees at public schools in other states. Some examples:

University of Virginia: $10,364
 Rutgers Univesity: $12,462
 University of Michigan: $13,189
 University of Illinois: $13,015
 Ohio State University: $8,679
 Texas A and M: $8,385

 * ... FAREWELL TO ROGER POPPEN: Old friend Holly Culhane tipped me to a retirement celebration honoring one of the real institutions in our community, Roger Poppen of Laurelglen Bible Church. Roger has been head pastor over at Laurelglen for the past 20 years, overseeing the growth of the church from 600 attendees to more than 2,000 on any given Sunday. (The church is located on Ashe Road) The farewell for Roger and wife Naomi will be held this Sunday at 10 a.m. at Centennial High School. For more information call 661-833-2800 or go http://laurelglen.org. Best wishes to Roger and Naomi in this next chapter of their lives.

 * ... MAN WHO FATHERED 1,000 CHILDREN: Enjoyed hearing from Jenna Odlin, who was naturally proud to report that her father, lawyer Marc Widelock, was being honored for his role in helping local residents in the adoption process. According to Jenna, Widelock will be the recipient of the United States Congressional Coalition on Adoptions "Angels in Adoption" Award.  The honor is bestowed on individuals by Congress who have demonstrated a commitment to improving the lives of children through adoption. Said Jenna:

 

 " He didn't do this all by himself; he had the help of birth parents (those who choose to place a child for adoption), surrogates, egg and sperm donors, prospective adoptive parents (families who wish to adopt), and intended parents (parents who have contracted with a surrogate)."

 She said her father's practice focuses on family formation (e.g. Adoption and Alternative Reproductive Technology) and Juvenile Law. and has been involved in over 1,000 adoptions, helping to form families from Maine to Alaska and "does it all from his Bakersfield office!"