Sunday, February 8, 2009
Seth Godin on the power of tribes and being small
Recommended reading: Seth Godin is a marketing blogger and best selling author whose blog is a must read. For a really powerful interview, go to this video interview for a taste of his blog. He talks about the power of the tribe, of how being small and committed to excellence (think niche) is the path to greatness as opposed to being large (think mass) and trying to be everything to everybody. Real lessons for newspapers and the media in this.