Monday, March 30, 2009
Ford gets some love from consumers while the first Fusion hybrid sells at Jim Burke Ford
Ford got some good news today when CNBC reported that consumers are increasingly seeing Ford as the car maker of choice as GM and Chrysler continue to struggle. (When asked what brand they might purchase, Ford was up 12 percent while GM was down 12 percent and Chrysler down 38 percent) Why? Consumers love the fact that Ford rejected any government bailout money and they like the path Ford is on in bringing out hybrid cars. Dan Hay, owner over at Jim Burke Ford, told me sales have inched up in the past week. Said Dan:
"We had one of our PUBLIC NOTICE used car sales. It did as well as ever (and) the new vehicle business was good over the weekend, which is unusual on a used car promotion weekend. I don't think the (upcoming increase in the) sales tax has had that much effect. Ford is really going in the right direction and the company and the people are very focused on the execution of their One Ford plan."
Dan went on to say that the dealership received its first 2010 Fusion hybrid (pictured) on Friday and sold it on Sunday. And, Dan added, the buyer had been comparing it with a Camry, Toyota's juggernaut best seller. None of this means we are out of the woods yet, but there seems to be some stirrings that the economy wants to recover. If home sales bottom and cars start to move, we will be on our way.