Thursday, March 26, 2009
Tomorrow's news this second: my relationship with Lance
In what seems like a nanosecond Twitter has gone from a funky nerd tool to a powerful application for businesses and marketers. If you don't yet understand or use Twitter, you need to get with it, because it is changing the rules. At its core, Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates, commonly known as tweets. These tweets are text-based posts of up to 140 bytes in length that are displayed on the user's profile page and delivered to other users who have signed up to receive them. Consider my experience, for example. I "follow" Lance Armstrong's tweets, which allowed me to keep up with Lance during both the Tour of Australia and Tour of California. He talked about his race day, who won and he would often post pictures. I learned of his crash and injury when he sent a tweet himself, within an hour after the crash, and he followed it up with this picture. So by the time I saw this on the TV news, and read about it in the newspapers, not only was I fully informed, but I had heard it from the actual "source" himself, Lance. It renders all media - radio, TV, blogs, websites, newspapers - irrelevant. I also now follow certain tweets of financial experts, who direct me to deep pockets of market and financial analysis. This too has rendered my normal sources of this content - financial websites, the Wall Street Journal etc - less important. Technology changes and defines, and Twitter is doing it in a nanosecond.